Public Relations Professionals Declare October 22 “Snark Free Day”: Local Maryland PR Firm Joins the Movement To Clean Up Communications

A local Milford area PR firm has joined a nationwide effort to clean up communication one positive word at a time.  The goal:  make a single day in October one that is free of harsh comments, rude social media posts or sinister sarcasm. Declaring October 22 as Snark Free Day, the nationwide affiliates of PR Consultants Group (PRCG) including Medway-based Dennehy Public Relations, are committing to a kinder way of communication and encouraging others to participate. The group often coaches clients on communication styles for messaging, media releases, web content, blogs, social media and more. Through this event on October 22, they share these same principles with anyone who communicates face-to-face, pen to paper or screen-to-screen.

“Because of anonymous commenting and cyber-bullying, we have noticed that people aren't held as accountable as they should be for online communication,” said Julie Dennehy of Dennehy PR.  “It’s too easy to make a snarky comment that is hurtful and damaging. On Snark-Free Day, we’re asking others to commit to one day to think about the effect our words have on those who receive them,” said Dennehy.

The statistics support the importance of going “snark free" on this day:

·      The Healthy Workplace Bill, a movement to define “an abusive work environment” and to provide resources and protection by law, is slowly gaining momentum.  Some 25 states have introduced the bill, but no laws have been enacted.

·      Some 49% of adult Americans have been bullied or witnessed it, according to the Healthy Workplace Campaign.

·      A study on workplace bullying called it “a global health and safety issue” (Ellen Pinkos Cobb, Esq., The Isosceles Group, Boston).

·      Some “48 states have passed some form of anti-bullying legislation in schools, (yet) there has been no serious effort to enact legislation prohibiting bullying in the workplace” (About.com).

To promote participation in Snark Free Day, the group has developed a sketch video featuring a “World Class Jerk” named Jonathan Snark (@jonathansnark). More information about Snark Free Day can also be found on SnarkFreeDay.com. Follow the discussion on Twitter at #snarkfreeday.

PRCG hopes many great things happen on Snark-Free Day. Snark-attacked victims won’t be grumpy or lash out at others, people feel better about themselves and their relationships with others, and that other adults – and children – may follow the lead and be kinder to their co-workers, customers, family and friends. 

About PRConsultants Group

PRConsultants Group (PRCG) is a nationwide group of public relations consultants, each an expert in their respective geographic areas and media markets. Clients who access PRCG, get personalized and targeted service in each local market with the broad reach of a national agency. The group was founded in 1992 and has grown to include 48 affiliates across the U.S. with the ability to form global partnerships.