Milford Friendly's to Reveal New Look, Revamped Menu Saturday

The Milford location of Friendly's will unveil a refreshed appearance and updated menu on Saturday, Feb. 8. 

Saturday's celebration will kick off at 10 a.m. with a one-hour distribution of free sundae cups to anyone that attends. Friendly's CEO John Maguire will be on site at noontime as well, serving guests at the Milford location the first official scoop of ice cream. Children can request a free creation from a balloon artist and face painter who will be at the site, as well. 

Friendly's will donate $1 from every ice cream dessert sold to the Boys and Girls Club of Metrowest through Friday, Feb. 14; guests are asked to visit the restaurant during the week to support the local cause. Erin Harper, Manager of Development for Boys and Girls Club of Metrowest, will be on hand as well. 

The Medway Street location originally opened in 2004 and is one of several remaining Friendly's locations in the Northeast, many of which are taking part in the company's initiative to reposition the brand and "bring it back to its roots," the company announced in a statement this week. The Milford location survived the company's closing of 63 of restaurants in the fall of 2011.

New menu items will include the Friendly’s All-American Dog, Turkey Tips and Bananas Foster Pancakes, as well as improvements on classic dishes like the Fishamajig. 

The interior of the restaurant, meanwhile, will also have an updated look that is meant to evoke an old-fashioned, "timeless" appearance.